On the strength of his appearance in A Night at the Opera, he won the coveted role of Gaylord Ravenal in the 1936 film version of Show Boat (opposite Irene Dunne) over such screen musical favorites as Nelson Eddy and John Boles. It would be Jones's most distinguished screen role in which, under the direction of James Whale, he displayed dramatic acting ability, as well as musical talent.
In 1940, he moved to Universal for two musicals, both with scores by immortal composers: The Boys from Syracuse, with the stage score (severely cut) by Richard Rodgers and Lorenz Hart, and One Night in the Tropics, with an original score by Jerome Kern and Dorothy Fields which produced no hit songs. Following those, he slipped to leads in B musicals, two at Paramount, then eight at Universal, including a re-teaming with Kitty Carlisle in Larceny with Music (1943). The same year, he briefly returned to A’s by guesting, as himself, in the Olsen and Johnson musical Crazy House, where he again performed "Donkey Serenade."
In the mid 1960s the busy Jones managed to fit a few appearances on television and in movies into his busy theater, nightclub, and recording career. In 1971, he took on the role of Don Quixote in "Man of La Mancha", a role he would perform off and on for the next eight years. He also was very successful on the lecture circuit. In 1982, the 75-year-old Jones cut yet another LP, his voice belying his age: as clear and vibrant as singers a third his age. Jones continued to work for the remainder of his life, finishing a successful tour of Australia a few weeks before his death, at 84, in 1992...
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