On one Christmas program Allen thanked Benny for sending him a Christmas tree, but then added that the tree had died. "Well, what do you expect," quipped Allen, "when the tree is in Brooklyn and the sap is in Hollywood." Benny in his eventual memoir (Sunday Nights at Seven) and Allen in his Treadmill to Oblivion later revealed that each comedian's writing staff often met together to plot future takes on the mock feud. If Allen zapped Benny with a satirisation of Benny's show ("The Pinch Penny Program"), Benny shot back with a parody of Allen's early favourite, Town Hall Tonight. Benny's parody? "Clown Hall Tonight." And their playful sniping ("Benny was born ignorant, and he's been losing ground ever since") was also advanced in the films Love Thy Neighbor and It's in the Bag!.
At this point a professional pressing-iron was wheeled on stage, to press Benny's suit properly. It didn't matter that Benny was still in the suit. Allen instructed his aides to remove Benny's suit, one item at a time, ending with his trousers, each garment's removal provoking louder laughter from the studio audience. As his trousers began to come off, Benny howled, "Allen, you haven't seen the end of me!" At once Allen shot back, "It won't be long now!" Benny was profoundly shaken by Allen's sudden death from a heart attack in 1956. In a statement released on the day after Allen's death, Benny said, "People have often asked me if Fred Allen and I were really friends in real life. My answer is always the same. You couldn't have such a long-running and successful feud as we did, without having a deep and sincere friendship at the heart of it."